Sprinkling non-caloric taste-enhancing crystals on food cause men to lose an average of 34.8 pounds, or 16 percent of their body weight in six months, while women lost an average of 29.9 pounds, or 14.4 percent of their body weight versus a weight loss of 2 pounds for the control group according to a study by the always interesting Alan Hirsch, MD at his Smell & Taste Treatment and Research Foundation in Chicago, Illinois, USA.

“The Tastants may have induced weight loss by enhancing the taste of the food, thereby accelerating the onset of sensory-specific satiety, causing participants to feel full faster and eat less,” Dr. Hirsch noted.

These crystals are being sold under the name of SENSA costing $210 for a 6 month supply.

(Update: Oct 26, 2010. I attached a couple of YouTube videos about Sensa to this story. The first one is from NBC Dateline. The second is of a woman who tried and and did not lose any weight.) Read the entire article | Email this article