QUICKLINKS AND VIEW OPITONS
People serve themselves 31% more ice cream when given a larger bowl
Monday, September 24, 2007 7:28 am Email this article
Nutrition experts served themselves 31 percent more ice cream when they were given larger bowls (34 ounces) than when they were given smaller bowls (17 ounces) according to a study from Brian Wansink from Cornell University in Ithaca, New York, USA.
Serving depends on bowl size
Serving with large bowl vs small bowl: 6.25 oz vs 4.77 oz
People dished out for themselves 6.25 ounces when the larger bowls were used compared to 4.77 ounces when the smaller bowls were used, a 31 percent increase when larger bowls were used, and they were not even aware of it.
Conclusion: Use smaller bowls
“Those interested in losing weight should use smaller bowls and spoons,” Wansink and his colleagues concluded.
Wansink B, Van Ittersum K, Painter J. Ice cream illusions bowls, spoons, and self-served portion sizes. Am J Prev Med. 2006 Sep, 31(3):240-43.
AUTHOR’S CONTACT INFORMATION
Brian Wansink, PhD
Cornell Food and Brand Lab
Ithaca, NY, 14853-7801
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