QUICKLINKS AND VIEW OPITONS
People serve themselves 15% more ice cream when given a larger serving spoon
Monday, September 24, 2007 7:24 am Email this article
Nutrition experts served themselves 14.5 percent more ice cream when they were given larger serving spoon compared to a smaller serving spoon (3 ounce versus 2 ounce) according to a study from Brian Wansink from Cornell University in Ithaca, New York, USA.
Serving depends on serving spoon size
Serving size with large spoon vs small spoon: 5.77 oz vs 5.04 oz
People dished out for themselves 5.77 ounces when the larger serving spoon was used compared to 5.04 ounces when the smaller serving spoon was used, a 14.5 percent increase, and they were not even aware of it.
Conclusion: Use smaller serving spoons
“Those interested in losing weight should use smaller bowls and spoons,” Wansink and his colleagues concluded.
Wansink B, Van Ittersum K, Painter J. Ice cream illusions bowls, spoons, and self-served portion sizes. Am J Prev Med. 2006 Sep, 31(3):240-43.
AUTHOR’S CONTACT INFORMATION
Brian Wansink, PhD
Cornell Food and Brand Lab
Ithaca, NY, 14853-7801
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