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People ate 2.2 more candies each day when the candies were visible
Monday, September 24, 2007 7:08 am Email this article
People ate an average of 2.2 more candies per day when candies were placed in a clear bowl where they could see them compared to an opaque bowl or covered bowl where they could not see them according to a study from Brian Wansink from Cornell University in Ithaca, New York, USA.
Conclusion: Put food out of sight
“These results show that the proximity and visibility of a food can consistently increase an adult’s consumption of it,” Wansink and his colleagues concluded.
Subjects: 40 secretaries
The study lasted one month and involved 40 secretaries.
Wansink B, Painter J, Lee Y. The office candy dish: Proximity’s influence on estimated and actual consumption. Int J Obes (Lond). 2006 May, 30(5):871-75.
AUTHOR’S CONTACT INFORMATION
Brian Wansink, PhD
Cornell Food and Brand Lab
Ithaca, NY, 14853-7801
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