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Our Daily Meds : It’s marketing, not science that drives the drug companies says Melody Petersen
Monday, May 19, 2008 9:07 am Email this article
"When I started writing about the pharmaceutical companies for The [ New York ] Times, I didn't know anything about the drug companies, and I actually thought they were a lot about science," Melody Petersen, author of a new book called Our Daily Meds: How The Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines And Hooked The Nation On Prescription Drugs told Bill Moyers.
"That's what they tell the public. That they are all about science and discovering new drugs."
"But as I started to follow their daily activities and talked to executives, I learned that really it was marketing that drove them." Former New York Times Journalist
Melody former covered the drug industry for the New York Times
Melody, who formerly covered the drug industry for the New York Times, revealed this last Friday night, May 16th, 2008, in an interview with Bill Moyers on his PBS television program Journal.
Petersen M. Our Daily Meds : How the Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines and Hooked the Nation on Prescription Drugs. New York: Farrar, Straus and Giroux, 2008.
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