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Kevin Trudeau, author of the book ‘The Weight Loss Cure’ about HCG, banned for 3 years and fined $5M
Wednesday, October 08, 2008 10:05 am Email this article
"A federal judge has banned Kevin Trudeau from infomercials in which he has an interest for three years and ordered him to pay more than $5 million in profits from his book, The Weight Loss Cure 'They' Don't Want You to Know About, according to the U.S. Federal Trade Commission. (FTC).
The book was about using HCG injections to lose weight.
“The judge stated that ‘the Infomercial[s] falsely and intentionally led thousands (probably hundreds of thousands) of consumers to believe that the Weight Loss Book would describe an ‘easy,’ ‘simple’ protocol that, once ‘finished’ would allow the consumer to ‘eat anything’ he or she wants,’” the FTC notes.
“Stating that Trudeau was “not a credible witness,” the judge noted several “undeniably false” statements in his infomercials, finding that, contrary to Trudeau’s claims:
“the diet protocol could not be done “easily” and “at home,” because the protocol described in Trudeau’s book requires colonics, which must be done at the office of a licensed practitioner, as well as injection of human growth hormone [Hobbs: it should have said Human chorionic gonadotropin (HCG), not human growth hormone (HGH);
“dieters could not “complete” or “finish” Trudeau’s four-phase program, because Trudeau’s book states that “Phase 4 is for the rest of your life”;
“dieters could not eat “anything” they want, because Trudeau’s book prescribes that dieters following Phase 4 must eat “only 100% organic food,” and no “brand name” food, “fast food,” or “food served by regional or national chain restaurants”; and
“the diet protocol did not require “no exercise,” because Trudeau’s book states that three of the diet’s four phases, including Phase 4, require walking one hour outside every day.
“Given Trudeau’s “history of deception and contemptuous violation of court orders” and his “willful efforts to deceive consumers” into believing that his weight-loss book contained material that it did not, the court confirmed its ruling that found Trudeau in contempt of the 2004 order,” according to the FTC.REFERENCE
Kevin Trudeau Banned from Infomercials For Three Years, Ordered to Pay More Federal Trade Commission. Than $5 Million for False Claims About Weight-Loss Book. 2008 Oct 06, p. http://www.ftc.gov/opa/2008/10/trudeau.shtm
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