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Here is a summary of article I thought you might be interested in. An increase in frequency leads to an increase in quantity of certain foods notes Stephen Gullo, PhD Larry Hobbs: What is the "F-Q Principle"? Stephen Gullo, PhD: An increase in frequency leads to an increase in quantity. This is very important to understand. It took me about ten years to realize this. At first when people told me that they were eating "just a little" of certain foods I thought this was a success. But then when those same patients came back year after year gaining back the same weight I finally got it. That if someone starts frequently eating "just a little" of a trigger food it is only a matter of time before "just a little" isn't enough and they regain their lost weight. Eating just one cookie a day starts a pattern that leads to craving and food control problems. At first people feel proud that they are eating just one cookie a day. But their success of only eating one encourages them to do it again the next day and the next and the next. Then they start eating more each day. So when people are sliding back first frequency increases then quantity. I used to tell my students at Columbia that every addict can be moderate, they just can't stay moderate very long. Here is the link to the entire article. http://www.fatnews.com/index.php/5231

An increase in frequency leads to an increase in quantity of certain foods notes Stephen Gullo, PhD
Larry Hobbs: What is the "F-Q Principle"?

Stephen Gullo, PhD: An increase in frequency leads to an increase in quantity.

This is very important to understand.

It took me about ten years to realize this.

At first when people told me that they were eating "just a little" of certain foods I thought this was a success.

But then when those same patients came back year after year gaining back the same weight I finally got it.

That if someone starts frequently eating "just a little" of a trigger food it is only a matter of time before "just a little" isn't enough and they regain their lost weight.

Eating just one cookie a day starts a pattern that leads to craving and food control problems.

At first people feel proud that they are eating just one cookie a day.

But their success of only eating one encourages them to do it again the next day and the next and the next.

Then they start eating more each day. So when people are sliding back first frequency increases then quantity.

I used to tell my students at Columbia that every addict can be moderate, they just can't stay moderate very long.

Posted by: Admin2 on Jul 17, 2012 - 9:00 am

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An increase in frequency leads to an increase in quantity of certain foods notes Stephen Gullo, PhD